Member Retention and Experience Software for Fitness | omniXM

Members leave
without saying why.
We find out too late.

Members who leave almost never explain why. By the time you know, they're already gone. omniXM connects dissatisfaction signals, visit frequency drops, and proactive surveys to give you a 60-day head start on every cancellation.

Members leave without saying why. We find out too late.

Members who leave almost never explain why. By the time you know, they're already gone. omniXM connects dissatisfaction signals, Early Warning Detection, and proactive surveys to give you a 60-day head start on every cancellation.

The four blind spots every
fitness operator inherits

Members cancel with zero
warning -
by the time you
know, they're gone
arrow

You can't connect instructor
quality to member retention

arrow
Churn is high and
completely unpredictable
arrow
No way to prove retention
ROI to your board
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Most cancellations happen silently. No complaint, no conversation, just a membership that quietly expires.

Your best instructor drives loyalty. Your worst drives churn. No system tells you which is which.

You know some percentage will cancel. But you can't identify WHO until it's too late.

What's a saved member worth? What did proactive outreach generate? You don't have the model.

1.

Members cancel with zero warning - by the time you know, they're gone

Most cancellations happen silently. No complaint, no conversation, just a membership that quietly expires.

2.

You can't connect instructor quality to member retention

Your best instructor drives loyalty. Your worst drives churn. No system tells you which is which.

3.

Churn is high and completely unpredictable

You know some percentage will cancel. But you can't identify WHO until it's too late.

4.

No way to prove retention ROI to your board

What's a saved member worth? What did proactive outreach generate? You don't have the model.

From guessing to predicting, how omniXM runs your fitness program

Most platforms stop at measurement.omniXM runs the entire loop.

01

Listen

PHASE 01

Member pulse at every touchpoint, class, anniversary, app engagement, via Daxko.

  • - omniFlow
  • - omniPulse
  • - omniSocial
02

Understand

PHASE 02

Early churn signals detected. Instructor patterns surfaced. Visit drops correlated.

  • - omniWatch
  • - omniInsights
  • - omniSense
03

Act

PHASE 03

Proactive retention outreach triggered automatically. At-risk members flagged 60 days early.

  • - omniGuide
  • - omniResolve
  • - omniStaff
04

Prove

PHASE 04

Retention rate. Revenue per member. Instructor performance. Board-ready numbers.

  • - omniValue
  • - omniStrategist

What omniXM delivers for
fitness operators - every day

What omniXM delivers for CFS operators - every day
badge

12 agents. Every one configured for fitness and wellness.

Members, not guests. Retention, not reputation. Instructors, not servers.

omniFlow

Class attendance flows, anniversary checks, cancel intercepts, via Daxko.

omniWatch omniInsights omniKnowledge

omniPulse

Branch entrance and locker room kiosks, real-time sentiment by branch and shift.

omniWatch omniInsights omniKnowledge omniStaff

omniSocial

Google Reviews and social listening per club. The signal you don't capture digitally.

omniResolve omniInsights omniKnowledge
IN (receives from) OUT (sends to)
FOUNDATION LAYER

omniKnowledge

Membership policies, retention scripts, escalation paths. Your playbook encoded.

omniWatch

Visit frequency drops. Satisfaction decline from high-value members.

omniGuide omniResolve omniInsights omniFlow omniPulse omniSocial

omniInsights

Retention dashboards. Instructor scores. Cancellation trends.

omniStrategist omniSense omniFlow omniStaff omniSocial omniGuide omniResolve omniPulse

omniSense

"Lowest-rated instructor this month?", instant answers.

omniStrategist omniInsights omniKnowledge
IN (receives from) OUT (sends to)
FOUNDATION LAYER

omniKnowledge

Membership policies, retention scripts, escalation paths. Your playbook encoded.

omniGuide

Retention task routing. At-risk follow-ups assigned to the right team.

omniInsights omniWatch omniKnowledge omniStaff

omniResolve

Proactive retention outreach. Personalized acknowledgements.

omniInsights omniWatch omniKnowledge omniSocial

omniStaff

Instructor-level analytics from post-class signals. Key differentiator.

omniGuide omniInsights omniFlow omniPulse
IN (receives from) OUT (sends to)
FOUNDATION LAYER

omniKnowledge

Membership policies, retention scripts, escalation paths. Your playbook encoded.

omniStrategist

Board-ready retention briefings. Revenue-at-risk. Interventions.

omniInsights omniSense omniValue

omniValue

Member lifetime value at risk. Revenue case for retention investment.

omniStrategist omniInsights
IN (receives from) OUT (sends to)
FOUNDATION LAYER

omniKnowledge

Membership policies, retention scripts, escalation paths. Your playbook encoded.

omniFlow

Class attendance flows, anniversary checks, cancel intercepts, via Daxko.

omniWatch omniInsights omniKnowledge

omniPulse

Branch entrance and locker room kiosks, real-time sentiment by branch and shift.

omniWatch omniInsights omniKnowledge omniStaff

omniSocial

Google Reviews and social listening per club. The signal you don't capture digitally.

omniResolve omniInsights omniKnowledge

omniWatch

Visit frequency drops. Satisfaction decline from high-value members.

omniGuide omniResolve omniInsights omniFlow omniPulse omniSocial

omniInsights

Retention dashboards. Instructor scores. Cancellation trends.

omniStrategist omniSense omniFlow omniStaff omniSocial omniGuide omniResolve omniPulse

omniSense

"Lowest-rated instructor this month?", instant answers.

omniStrategist omniInsights omniKnowledge

omniGuide

Retention task routing. At-risk follow-ups assigned to the right team.

omniInsights omniWatch omniKnowledge omniStaff

omniResolve

Proactive retention outreach. Personalized acknowledgements.

omniInsights omniWatch omniKnowledge omniSocial

omniStaff

Instructor-level analytics from post-class signals. Key differentiator.

omniGuide omniInsights omniFlow omniPulse

omniStrategist

Board-ready retention briefings. Revenue-at-risk. Interventions.

omniInsights omniSense omniValue

omniValue

Member lifetime value at risk. Revenue case for retention investment.

omniStrategist omniInsights
IN (receives from) OUT (sends to)
FOUNDATION LAYER

omniKnowledge

Membership policies, retention scripts, escalation paths. Your playbook encoded.

Built for every level of
your fitness operation

Fitness Directors /
Club Managers
Fitness Directors / Club Managers
Regional Operations
Managers
Regional Operations Managers
Executive Leadership /
Board
Executive Leadership / Board
Monday action plans
At-risk members flagged. Instructor performance visible. Retention tasks assigned. Prevention, not reaction.
Cross-club visibility. Which locations retain? Which lose? Portfolio view without visiting every club.
Retention ROI quantified. Revenue per member. Lifetime value at risk. Board-ready numbers.

60-day individual churn prediction - the capability that changes how you run your business

Individual-level prediction no gym system offers

omniXM flags a member 60 days out - omniResolve triggers outreach automatically. Everything changes.

Instructor analytics that deepen every month

Post-class patterns over hundreds of sessions. After 6 months, you know who retains members - with data.

Member engagement intelligence via Daxko

Visit frequency, class patterns, engagement history - flowing continuously. Predictions sharpen monthly.

Results

Documented results from the fitness
vertical - not borrowed

Documented results from the fitness vertical - not borrowed

$1M+
Member revenue opportunities in Year 1
YMCA Seattle - saves, upsells, cross-sells
60 days
Individual churn prediction window
Time to intervene before cancellation
Daxko live
Native integration operational
Member data flowing. Trigger-based surveys active.

Common
questions from
fitness & wellness
operators

Common questions from fitness & wellness operators

Yes - live today. Member data, class attendance, visit frequency flow automatically. Surveys trigger from Daxko events.

For 10+ locations, we integrate with TractionReq for centralized visibility and cross-location benchmarking.

After 6+ months, omniForecast identifies meaningful patterns. Early predictions are directional; mature ones are actionable - 60 days before cancellation.

That's what omniValue does. Member lifetime value at risk, revenue impact of retention - in language your board speaks.

See omniXM in action for
fitness & wellness

See omniXM in action for fitness & wellness

30-minute demo personalized for your operation.

Book my demo